Sounds crazy, huh? I know what you’re probably thinking… Google has publicly stated that buying Adwords Ads has no effect on a website’s organic rankings.
But that’s not what I’m talking about here.
The simple reality is this: Buying lots of advertising not only helps generate sales, it also builds your brand at the exact same time. The more you advertise, the more well-known your company/product becomes. A company that actively markets itself reaches far more people than companies that don’t.
Everybody in America has seen the commercials with the Fox that says “Show me the CARFAX!“. If you live outside of America, let me assure you that people literally will not buy a used car without seeing the Carfax report first. Used car dealers throw Carfax reports at prospective customers like it’s a golden ticket.
With Carfax being the biggest brand in the ‘vehicle history report’ business, is it any surprise that they rank on the first page for keywords such as ‘vin report’ and ‘vehicle history report’? Of course not, Google would look foolish if Carfax wasn’t highly ranked. And not only that, people with websites link to Carfax because their name is synonymous with the service they provide.
TV advertising helped build the Carfax brand, and now they dominate.
Now it’s true that this is really hard to pull off if you’re an affiliate with no business/company/product of your own. What are you gonna do? Create TV ads with huge marketing budgets for an offer you are promoting? No, you would be missing the point. The point is, if you want to create a real business one day, that advertising aggressively will inevitably lead to more links. This post is my way of trying to help you see the big picture.