Marmot n00b really really wants to learn your secrets to marketing success
Merry Christmas everybody
WhereGoes.com is a free tool that I’ve been using for the past year or so when I want to trace redirects – It basically shows you a breakdown of the redirects that occur in a nice format. This is useful for:
Here’s what it looks like in action:
[Read more…] about Trace Affiliate Link Redirects
This is useful when your CPA offer automatically redirects based on country and you are having a tough time getting it approved, or when you are optimizing a campaign and need a way to redirect traffic from a certain country to a different offer.
A lot of times traffic sources will send you some international traffic even though your campaign is set to a specific country, so it makes sense to send those visitors to an offer that accepts their country.
(some people are saying they can’t download the file. I don’t know what the hell they are talking about, but it’s on this page if the link above fails)
I like to store all my outbound links in its own folder, so for this example let’s say the folder we are working in is domain.com/links – here is what it should look like.
Now, whenever somebody goes to domain.com/links/redirect.php they will be redirected to the links you set based on the country they are in. Here is a full list of country codes.
Tested Advertising Methods is my favorite book on the subject of copywriting.
When I’m planning a new campaign and taking notes/getting organized, my success rate goes way up when I scan through this book for a few hours and jot down ideas for headlines and copy appeals. According to this review on Amazon, find the 4th edition (the one with this cover) for max ROI 😀
The reason I like this book so much is because of how it was written – John Caples was an engineer before becoming an Ad man, so he is very methodical about writing and split testing his advertising.
Drop that hot pocket and track down the 4th edition!
I like looking at the landing pages of huge companies because they are obviously doing something right, so why make the work harder for myself by trying to re-invent the wheel?
Hey! I want to share a campaign with you that I ran for just a few days before getting a retro-disapproval notice by LeadImpact.com. Why did they disapprove it after it was running for a few days with no problems? Well, I’m pretty sure they stole it for themselves because I saw them running the offer after they disapproved it Since I have other campaigns I’m focusing on, and this was just a quick test that happened to work out, I thought it would make for a nice case study. OK, let’s get started…
Offer: Music Oasis ($1.90 Lead)
PPV Network: Lead Impact
Method: Landing Page
Date: 12/3/2010 – 12/10/2010
I’m sure many of you are familiar with Limewire.com – it’s the P2P file sharing service that has been around for years. Well, Limewire was recently shut down and when you visit their site you get a message saying it’s under court order and no longer available blah blah blah.
After noticing this, I remembered seeing the Music Oasis offer in Neverblue which is also a music download type thing. So I built and threw up a campaign real quick. All I’m doing is offering an alternative to Limewire. I built a landing page to resemble the official Limewire site in about 15 minutes and bid on these targets: Limewire.com – Limewire – lime wire. Nobody was bidding on those URL’s and keywords so I set my bids and launched the campaign.
I was paying $0.02¢ per pop. At $0.02¢ per pop, every 1,000 pops cost me $20 (CPM). Here are the stats for the 2 landing pages I split tested.
As you can see on the better performing landing page, I was getting a 34% CTR! Since I’m paying $0.02¢ per pop and 1/3 are clicking through to the offer, it effectively cost me $0.06¢ to drive a presold click. My EPC on that was $0.13¢
I believe the main reason this campaign worked (and why the CTR on my landing page is so badass!) is because Limewire was shut down and people actually needed an alternative.
You can scale on traffic sources. Or you can multiply the idea by creating those sorts of landing pages over all teh competitors of Limewire. I suspect that Limewire would have had the highest ROI though because people needed an alternative right then.
The concept of offering alternatives is pretty fundamental to PPV in general if you ask me. Choose an offer an pop over all the competing sites. If your landing page is effective then you’ve probably got yourself a profitable campaign after a little split testing. If you enjoyed this case study, hook a brotha up by liking TPC on Facebook.