A Look into The Minds of 2 Shopping Addicts

November 8th, 2011 by admin No comments »

Recently, I watched an episode of True Life on MTV titled “I’m a Compulsive Shopper” which profiles 2 young girls who both whip out their credit cards pretty much on demand, and are in credit card debt because of it.

As a marketer, it’s interesting to see how people justify spending themselves into huge debt. I mean, how could you not smile to yourself upon hearing a compulsive shoppers’ rationalization for buying yet another pair of expensive designer jeans…

“…but, but, it has a 5 year guarantee!”

Ha ha! :D Just that right there tells shows me just how effective guarantees really are at clinching the sale. If you’ve got a few minutes I’ve embedded the episode below. You may pick up a few new insights that you have considered before. I know I sure have.

Also, they say you gotta get to know your target market, so if you work in the health/weight loss market it may be worth looking at the “True Life…I’m Obese” episode. You can see a full list of episodes here.

A Pic of The Facebook Ads Team

October 25th, 2011 by admin 1 comment »

Finally, a picture of the Facebook Ads Team has found its way on to the internet.

The original if you’d like to Photoshop it and join in on the fun.

An Untapped Traffic Source

October 18th, 2011 by admin 1 comment »

I’m probably going to regret posting this but I’m feeling like I should do a good deed for the day :D

The untapped traffic source = press releases

Here are some advantages to promoting with Press Releases…

  • tons of traffic when done right
  • you can get super valuable links for SEO which boost your sites in the serps
  • did i mention huge volumes of traffic when you get it right?

The only thing about submitting press releases that you need to know is…

  • It has to be newsworthy so it actually gets picked up in the first place.

That’s it. You can monetize the traffic if you get it.

Not newsworthy = not picked up = no traffic = no links = no sales.

All you need to do is think in a problem/solution format. You submit press releases about new and current problems in the world and offer solutions to those problems.

Bonus points if you can figure out an angle or niche where you can duplicate it consistently.

What is newsworthy anyway? Well, when stuff is new or things happen it can be newsworthy if given a compelling title. Just start paying attention to the news and try to pair up the news you hear with an affiliate offer. Maybe a creative idea will jump out at you.

What just happened in the news that you can create a news piece around? What’s the problem that is caused? What’s the solution to fix or alleviate the problem?

Some Ideas

Currently, since the US economy is in shambles, you could probably do well by staying up with political and/or financial news and writing press releases related to the financial crisis or whatever. Then funnel that traffic to debt offers.

Violent crimes happen frequently, right? Things like rapes/burglery/assaults. Those stories always get picked up in the news right? Maybe you could write news pieces about big crimes and funnel all that traffic that is generated to a home security offer?

Being able to use the exact same strategy and just duplicate it over and over is how you scale.

Another example since I’m feeling nice.

Let’s say you’re an antivirus/registry cleaner affiliate and you notice new viruses are being distributed every week. You could send out a press release every single week with a news piece on the “new” virus (problem), then you offer the solution (affiliate offer).

Once you are able to see the angles and figure out how to create newsworthy pieces, you can use the media and the news sites as your own personal traffic source. Plus you can a metric shit ton of links for SEO purposes. Basically, you become a reporter who soft pitches at the end of her news reports ;)

Google Ridiculousness

October 17th, 2011 by admin 1 comment »

If you’ve ever bought traffic from Google then this is for you. 0:40 for the lols.

Hahaha screw them, there are many other traffic sources these days considering online advertising is exploding.

LOL Sales

October 1st, 2011 by admin 2 comments »

Hustling

You know how many LOL sales you’d get from doing this?

The “Dear Editor” Lander

September 26th, 2011 by admin No comments »

I love reading rag mags because they always have interesting advertising in them. Check out this one I just saw…

I would split test the CTA and try sending people to a review site :D

Struggling for Cash? Provide a LOCAL Service!

September 24th, 2011 by admin 2 comments »

Cashflow is king. If you are still waiting for checks to come in from your affiliate networks and wanna hustle up some money on the side, consider providing a unique service to your local market!

Maybe you are decent at building websites (you don’t have to be PRO, just decent). Simply put an ad on Facebook in your local area targeting parents with an offer to teach their children how to build websites. See how people respond.

You can use Facebook’s new category targeting and choose Parents with kids between whatever ages.

Maybe you are badass on the guitar. Do some guitar lessons for the kids.

Perhaps you rock at graphic design.

Price accordingly. Whip up a simple landing page and ask them to call you or whatever.

The opportunities are endless. Whatever you are good at it, offer it up. Not only can you earn some money, it’s a great way to meet people in your local area, plus you can be like a mentor and shit! Who knows, Papa Bear may be so impressed with you that he’ll hit you up and introduce you to his hot niece ;)

This is definitely not for everybody, but if you are struggling with AM and are good at something (skateboarding, surfing, math, video editing, WHATEVER) you can provide that service to people in your area. With Facebook’s targeting options, it’s pretty damn easy to show your ads to the right kind of people. Then use the money you make to fund your campaigns.

If you haven’t seen Shoemoney’s “Soup To Nuts” Guide on Facebook Advertising, watch it here. Facebook advertising is amazing for these kinds of local services. He even shows an example of how he killed it on DENTIST leads. And everybody hates to go to the dentist! Facebook Ads is that good for these kinds of things.

Why try and find a job when you can create your own?

Site Update: TPC is now Mobile Compatible

September 19th, 2011 by admin No comments »

Wordpress Mobile Edition

I just installed WordPress Mobile Edition (the only plugin that worked flawlessly the first time around) so you can now browse TPC on your smartphone while you’re bored and waiting for the train – or just sitting on the can :D

If it doesn’t work properly for your smart phone, leave a comment with your make and model and I’ll add that to the plugin.

 

My New Favorite Place to Scout for Headlines

September 18th, 2011 by admin 1 comment »

Lately I’ve become quite addicted to Reddit.com. It’s an awesome site for wasting time on … wait … or is it? If you work in the Health market for example, take a look at the Fitness subreddit.

reddit copywriting

That looks like a great headline to test on a landing page or in a PPC ad. You can adapt it to fit whatever: “How to _____ quickly and easily without going broke or insane”. There are a SHITLOAD of subreddits on Reddit.com – surely you’ll be able to find relevant ones. If not, you can always search via the Goog with the site: operator for something more specific.

reddit yoga

What could be any better? Well, it gets even better.

You get to read all the OBJECTIVE comments from users about specific topics in the category/thread you are researching. (Twitter is also good for this.)

If you are in the dating market, you can find a thread that talks about the different dating sites and SEE exactly what people think of it, with nothing held back. And from a reasonably intelligent person. These threads are filled with OBJECTIONS (why somebody wouldn’t sign up and convert), and you can address them in your ads in order to overcome them. Go check it out for yourself: Reddit.com

Improve Your Landing Pages with KISSInsights

September 17th, 2011 by admin 1 comment »

UPDATE: Total FAIL on my part. The service I am referring to in this post is actually KISSinsights, not Kissmetrics like I originally posted.

Just the other day I was browsing when I saw an ad for a service that I may be interested in. I clicked on the pricing options page to get a feel for how much this thing was going to cost.

But the price wasn’t there.

What was there, on the bottom of the page, was a KISSMetrics KissInsights box asking me “what other information would you like to see on this page?”

Kiss Insights

Completely out of the way. Not in the way at all. Seeing this, I answered by saying “unclear pricing”. It didn’t send me to a thank you page or anything, so it wouldn’t distract from conversions.

I have no doubts that if you put this KissInsights box on the bottom of your landing pages that droves of people will fill them out.

Just like I did.

And you can use that info to create way better landing pages.

Surveying your visitors is nothing new. But KissInsights is probably the cleanest (and easiest) way to implement it.

It’s pretty cheap too. The $29/month plan should do the trick for most people. And there is a 30-day free trial which doesn’t require your credit card to sign up. Check it out.