Did you know the company behind Brazil Butt Lift, BeachBody LLC, has done over $2 Billion in sales?
This is a campaign that I’m not going to pursue because I’m trying to focus on my main projects at the moment. The idea occurred to me when I was actually using the product. The offer is called Lumosity, which is a website that allows you to play brain games that improve your memory and focus.
When I was using it, I couldn’t believe how much it woke me up! A few minutes of doing the brain exercises seriously works better than coffee does. The next time you wake up in the morning and you’re slogging, play a few of the games and see how awake you feel afterwards. The games really turn your brain on.
After realizing this, I thought to myself “Hey, this is a great solution to a problem.” The problem, of course, is feeling mentally tired. There is a huge market for this because we all know how well those “5 hour energy” and other energy drinks sell 😀
So that’s the campaign. Your audience is people who feel tired all the time, and you pitch them Lumosity. You frame it as a solution to feeling tired.
No doubt you will have to split test a number of ads and landing pages, but I’m confident this campaign could work great once dialed in. The offer can be found on CJ.com ($12/trial) and at W4 ($1.25 per free registration).
If you aren’t signed up to W4 yet, you definitely should by signing up here. Tons of CPA networks these days just broker all their offers from other networks. W4 on the other hand has a ton of quality offers that you can’t find on other networks. They also credit you with leads that were undertracked at the end of the month which helps the bottom-line of your campaigns.
Hopefully one of you can blast this one out of the park.
In my affiliate career, I can only count a couple campaigns that were “near perfect” out of the gate. I ALWAYS ALWAYS have to tweak things around before a campaign starts performing.
I usually have to split test a few different offers (even same offer, different network).
I usually have to re-write my landing page copy a few times.
I always have to test a bunch of ads when I’m buying traffic.
Ya know, it’s pretty disappointing when you put a ton of research into your campaigns and they don’t perform well initially. But that’s the thing… people just aren’t willing to tweak things around until they work. They scrap campaigns when they don’t immediately deliver a 100% ROI.
Here’s a quick example of how dramatic the difference can be. I had a site that was getting a lot of organic traffic, and was getting 1 or 2 conversions per month on my “first try”. I had to split test FOUR different offers before I found the right one, and I had to rewrite the opening paragraph on my lander a few times before the thing finally started converting. That dumbass site went from $100/month to $40 per day. A pretty substantial improvement indeed.
I wish campaigns would work on the first try, but they rarely do. It would definitely make our lives easier. But on the other hand, that’s where you have a huge competitive advantage. Most people simply are too lazy to split test their way to profitability. Like Diorex says, testing is for the rich!
You can’t go wrong if you decide to build sites/campaigns in any of those markets.
Then once you have a market in mind, the next step is to put together a strong keyword list. Awhile ago, I wrote a post called Highest Volume Keywords by Category, which is about using Google Insights for Search to locate popular keywords by niche. When I wrote that, the Google keyword tool was not returning results when you searched in the same fashion (using no keyword), but today it is.
Side note: On Thanksgiving, when asked was I was thankful for, I said the Google Keyword tool 😀
Check out Aaron’s list here to find markets, then use the category selection on the keyword tool to find the top keywords in that market. Simple.
Just look at the most popular sites on the web using the Quantcast top sites list. It’s time consuming to manually look at thousands of different websites, but on the flip side you can gain a lot if you keep your eyes out for things like…
You’re looking exactly where the traffic already is. Think about it: if a website is in the top 5,000 most popular on the entire internet, they’re probably doing something right, right?
Popularity is a crude measurement of quality, but it’s good when you’re looking for affiliate programs. The more popular a website is, the more you can be sure they have something that people actually want and the more you can be sure their offer actually converts.
Check out the Quantcast list and start investigating. Hopefully you can find yourself some new offers to promote and think about niches that you never knew were so popular. Just watch out for all the disturbing sex fetish porn sites that you will encounter in your research if you’re scared of that kind of thing 😮
I’ve added a few landing page templates in the past few weeks, including this one just today…
I saw the design on another site so I just recoded it and made it not look cheesy. You could put an optin form where the About section is if you wanted to very easily. Overall just a really simple template that is extremely lightweight. I hate templates with extra weight on them. I need my shit to load instantly! Check out the demo here or download.
I’m thinking about converting it into a WordPress theme – leave a comment if you’d like me to.
I know a lot of people have had trouble tracking down the 4th edition of “Tested Advertising Methods” by John Caples, so I just wanted to let everyone know that there are some used copies available right now at Alibris.com.
Unfortunately, I left my copy out in the sun and the glue that held the pages together at the spine came undone. Not to mention the wind must’ve blown away the first 20 pages or so, heh 😀
I just got my new copy in the mail yesterday and figured some people would appreciate knowing that it is indeed available. For awhile this book was tough to track down. Better hurry though, some copies are going for over $100.
Start off bidding high while you’re gathering data and just to get the ball rolling. Always pay closest attention to which adcopy converts best in your testing phase.
Then lower your CPC bid every other day or so until your position starts suffering. If you don’t lower your bids over time, which is most beginner PPC advertisers, then you’re overpaying for clicks plain and simple.
You start your campaign and you’re bidding $3/click, but your clicks are actually costing you $2.32. After a day or two, you lower your CPC bid to $2.30 (a couple ¢ under what you’re paying) and then wait for some more traffic to flow. Then check on it a day or two later. Now you may see that your clicks are actually costing you $1.83, so you then lower your CPC bid to $1.81.
When you keep repeating this process of lowering your bids over time, at some point you’ll reach the lower bid floor and your position will start suffering. Obviously you don’t want to trade cheap clicks for shitty position, so raise your bid a little bit until you find a happy balance between position and CPC price.
I decided to update this post real quick and try to explain the “reason why” a little bit more thoroughly. I always seem to hit the publish button a little too soon
CTR matters to Google because that is what makes them money. They want to put the ads that make the most money in the best positions, obviously. If your ad has the highest CTR, you’re able to pay a lower CPC than all your competitors if your CTR makes up for it. Consider this scenario…
You are paying $0.20/click and have a 8% CTR. With that math, we can deduce that Google will make $16 per 1,000 impressions of your ad (CPM).
1000 imp X 0.08 = 80 clicks
80 clicks X $0.20 = $16 CPM
Now let’s say your next best competitor is getting a 5% CTR and is paying $0.30/click
1000 imp X 0.05 = 50 clicks
50 clicks X $0.30 = $15 CPM
As you can see, Google would give your ad a better position even though competitor #2 is paying a higher CPC than you. Competitor #2 would have to raise their bid or increase their CTR to beat you.
The most IDEAL situation is when your best converting ad is also the one with the highest CTR, but that is usually not the case. Usually, your best performing ad is NOT the one with the highest CTR.
Ask anyone what they think about the ads they see on the internet and the majority will say… SPAM! And frankly, it’s not hard to see why…
$90 dollar per hour at-home job? YEA FUCKING RIGHT. Only a small percentage of people would believe that shit (ie extremely desperate suckers). That ad very well may get a high CTR… but a high CTR is completely pointless if you are getting a shitty conversion rate!
Here’s another I just saw on Reddit.
It’s been said that there are 3 reasons why people don’t buy.
People will take action if they believe it can be done.
One way to make your stuff more believable is to show the flaws in the product. If we’re talking about those survey offers from the first example, tell them upfront that the most frustrating aspect of taking surveys is that they won’t be eligible to take every survey they come across.
That little bit of honesty right there goes a long way in building trust. Furthermore, it sets up expectations for the offer so people don’t refund it right away.
You don’t need to make your offer seem like the best thing since sliced bread because that comes off as desperate (<-- make sure to read that some time).
Gary Halbert talks about believability in a few of his newsletters. Use this link to find them via Google:
The other issue is Trust. Once people believe you (or WANT to believe you) you need them to trust you. By far the easiest “thing” to do is to add contact info on your landers. As Gary Halbert says… “people want to know they can reach out and get ya!”.
Moving on… I wanted to do a quick poll of all my readers so I can understand you guys better. 2012 is now here and I want to write stuff that is actually relevant for you.
Firstly, do you do SEO, paid traffic, or both?
If there is anything you want to me to write about, leave a comment. If you want a certain kind of landing page template, let me know and I’ll add it to the landing page templates page.
From basic HTML/CSS to advanced programming, StackOverflow.com is THE best place to get coding help on the entire internet bar none! Shit, just take a look at some of the response times…
Questions answered in under 1 minute! They’ve got an Alexa rank of 156 so pretty much every serious programmer is on there. This place has saved my ass a few times now.
All the talented people on StackOverlow are extremely helpful and will help out when you’re in a bind. If some coding problem is keeping you from making teh monies, now you know where to go! Best website ever and I had to post about it because it’s so damn useful.