…is writing adcopy off the top of their head when they come to the ad creation screen in their traffic source. In other words, totally wingin’ it!
Don’t throw hail mary’s when you start campaigns
Adcopy is the most part of your campaign and should be your #1 priority in getting right. If you just make something up with no real thought behind it, chances are you won’t produce something powerful and compelling enough that will actually perform. Once you have a good control ad you can start testing more spur-of-the-moment ideas.
I suggest getting organized and writing as much copy as you can before you even launch a campaign. It will make split testing easier (and more fun) since you know what you are going to test next and will keep you from spinning your tires!
Here’s a list of keyword modifiers (ie trigger words) that I’ve been collecting for awhile that you can apply to your keyword-based campaigns (I’ve uploaded it in .txt format here). If you have any to add, please leave a comment!
Looking to Buy a Product
Classic Buy Words
___ vs ___ (product a vs product b)
To explain why the wording of your ad is so important to whether you’ll make any money as an affiliate, let’s look at the psychology of the web surfer who is clicking on your ad…
First, let’s look at a generic type of ad for the Truth about Abs product.
Ok, here’s the main problem with this ad, and why it won’t result in as many sales as a more strategically worded ad…
For one, it looks too much like an ad, and many surfers will click on it out of curiosity, but are already on the defensive of being “sold” something. Another problem is that it simply looks exactly like what everybody else is saying.
Now let’s look at a type of ad wording that will get a much higher response rate, possibly even tripling the amount of sales you get from it.
So why in the world does this type of ad wording result in me tripling my money, whereas the other ad hardly gets any sales at all even for the exact same keywords?
The reason is that this type of ad wording has piqued the readers curiosity by mentioning something about 1 specific secret. Do you see what this is going to do when they click-through?
They’re going to hit the sales letter and be searching the page for this one specific secret that the ad mentioned, so they have a much higher chance of actually getting into reading the sales letter, and letting the sales letter do it’s work in converting them to a sale!
This is a campaign that I’m not going to pursue because I’m trying to focus on my main projects at the moment. The idea occurred to me when I was actually using the product. The offer is called Lumosity, which is a website that allows you to play brain games that improve your memory and focus.
When I was using it, I couldn’t believe how much it woke me up! A few minutes of doing the brain exercises seriously works better than coffee does. The next time you wake up in the morning and you’re slogging, play a few of the games and see how awake you feel afterwards. The games really turn your brain on.
After realizing this, I thought to myself “Hey, this is a great solution to a problem.” The problem, of course, is feeling mentally tired. There is a huge market for this because we all know how well those “5 hour energy” and other energy drinks sell
So that’s the campaign. Your audience is people who feel tired all the time, and you pitch them Lumosity. You frame it as a solution to feeling tired.
If you aren’t signed up to W4 yet, you definitely should by signing up here. Tons of CPA networks these days just broker all their offers from other networks. W4 on the other hand has a ton of quality offers that you can’t find on other networks. They also credit you with leads that were undertracked at the end of the month which helps the bottom-line of your campaigns.
Hopefully one of you can blast this one out of the park.
In my affiliate career, I can only count a couple campaigns that were “near perfect” out of the gate. I ALWAYS ALWAYS have to tweak things around before a campaign starts performing.
I usually have to split test a few different offers (even same offer, different network).
I usually have to re-write my landing page copy a few times.
I always have to test a bunch of ads when I’m buying traffic.
Ya know, it’s pretty disappointing when you put a ton of research into your campaigns and they don’t perform well initially. But that’s the thing… people just aren’t willing to tweak things around until they work. They scrap campaigns when they don’t immediately deliver a 100% ROI.
Here’s a quick example of how dramatic the difference can be. I had a site that was getting a lot of organic traffic, and was getting 1 or 2 conversions per month on my “first try”. I had to split test FOUR different offers before I found the right one, and I had to rewrite the opening paragraph on my lander a few times before the thing finally started converting. That dumbass site went from $100/month to $40 per day. A pretty substantial improvement indeed.
I wish campaigns would work on the first try, but they rarely do. It would definitely make our lives easier. But on the other hand, that’s where you have a huge competitive advantage. Most people simply are too lazy to split test their way to profitability. Like Diorex says, testing is for the rich!
Recently, Aaron Wall of SEOBook.com posted a list of 129 big money niches on his Google+ profile. The keywords were taken from a calculation of search volume x adwords cpc.
You can’t go wrong if you decide to build sites/campaigns in any of those markets.
Then once you have a market in mind, the next step is to put together a strong keyword list. Awhile ago, I wrote a post called Highest Volume Keywords by Category, which is about using Google Insights for Search to locate popular keywords by niche. When I wrote that, the Google keyword tool was not returning results when you searched in the same fashion (using no keyword), but today it is.
Side note: On Thanksgiving, when asked was I was thankful for, I said the Google Keyword tool
Check out Aaron’s list here to find markets, then use the category selection on the keyword tool to find the top keywords in that market. Simple.
Just look at the most popular sites on the web using the Quantcast top sites list. It’s time consuming to manually look at thousands of different websites, but on the flip side you can gain a lot if you keep your eyes out for things like…
sites with affiliate programs
which ad networks are on what sites
sites that have self-serve advertising systems
what advertisers are running ads
You’re looking exactly where the traffic already is. Think about it: if a website is in the top 5,000 most popular on the entire internet, they’re probably doing something right, right?
Popularity is a crude measurement of quality, but it’s good when you’re looking for affiliate programs. The more popular a website is, the more you can be sure they have something that people actually want and the more you can be sure their offer actually converts.
Check out the Quantcast list and start investigating. Hopefully you can find yourself some new offers to promote and think about niches that you never knew were so popular. Just watch out for all the disturbing sex fetish porn sites that you will encounter in your research if you’re scared of that kind of thing
I saw the design on another site so I just recoded it and made it not look cheesy. You could put an optin form where the About section is if you wanted to very easily. Overall just a really simple template that is extremely lightweight. I hate templates with extra weight on them. I need my shit to load instantly! Check out the demo here or download.
I’m thinking about converting it into a WordPress theme – leave a comment if you’d like me to.
Unfortunately, I left my copy out in the sun and the glue that held the pages together at the spine came undone. Not to mention the wind must’ve blown away the first 20 pages or so, heh
I just got my new copy in the mail yesterday and figured some people would appreciate knowing that it is indeed available. For awhile this book was tough to track down. Better hurry though, some copies are going for over $100.