The internet is a Direct Marketing Medium.
Meaning the principles of Direct Marketing
that have stood the test of time, should be a
pplied to any and every online marketing campaign
you put together.
You see, many of the truly great direct marketers
became great by actually losing money…
Lots of it.
So when they finally did start making hay, they
shared their success principles with anyone
who cared to listen, learn and implement.
British marketing expert and public speaker
Drayton Bird, likes to describe famous quotes
as “Distilled Wisdom”.
When it comes to testing, here are some wise men’s
quotes that will teach you everything you would
ever need to know.
And chances are, this could be the first time
that you’ve heard their names:
“Rule #1 of Direct Marketing – test everything.
Rule #2 – refer to Rule # 1.”
– Dick Benson, legendary direct mail consultant
“Test, test, test”
– David Ogilvy, Father of Modern Advertising
“Almost any answer can be answered cheaply, quickly
and finally by a test campaign. That is the way
to answer them – not by arguments around a table.”
– Claude Hopkins, Scientific Advertising book
“Advertising will never produce the results it can
produce until some sort of testing is brought
into the picture.”
– John Caples, Tested Advertising Methods book
“The differences in your split-run tests should
Scream – not Whisper”
– Victor Schwab, How To Write A Good Advertisement
“Testing is the lifeblood of every successful
direct marketing business. Test the big stuff first –
concentrate on elements that will make a big enough
– Ted Nicholas, producer over $7.9 billion dollars in sales for himself and clients.
You simply cannot hope to achieve any kind of
meaningful success if you are not prepared to
run split-tests, regularly and often.
The men mentioned in this email are among the
true pioneers of Direct Marketing.
Scary what they could have achieved (over and above
their already impressive accomplishments), had they
been online in the same way we are today.
So do yourself a huge favor.
Immerse yourself in the teachings of these Direct
Because they generously tell you what to do.
And then run YOUR own A/B tests using our easy-to-use
3 Minute Optimizer software
With it, you can run unlimited split-tests on
For less than the price of a pizza.
Click HERE to combine the proven lessons from yesterday…
With the cutting edge software we can provide you
C’mon, it’s time for you to combine legendary
(winning) methods with today’s split testing tool
that you’ll find very easy to use.
Ps – How easy is it to use the 3 Minute Optimizer
So easy that you can be up, running and testing
your campaigns in as little as 3 minutes!