Sounds crazy, huh? I know what you’re probably thinking… Google has publicly stated that buying Adwords Ads has no effect on a website’s organic rankings.
But that’s not what I’m talking about here.
The simple reality is this: Buying lots of advertising not only helps generate direct sales, it also builds your brand at the exact same time. The more you advertise, the more well-known your company/product becomes. And the more well known you become, the more links you get.
Everybody in America has seen the commercials with the Fox that says “Show me the CARFAX!“. If you live outside of America, let me assure you that people literally will not buy a used car without seeing the Carfax report first.
With Carfax being the biggest player in the ‘vehicle history report’ business, is it any surprise that they rank on the first page for keywords such as ‘vin report’ and ‘vehicle history report’? Of course not, people link to Carfax all the time because their name is synonymous with the service they provide.
It’s true that this is really hard to pull off if you’re an affiliate with no business/company/product of your own. What are you gonna do, create TV ads with huge marketing budgets for an offer you are promoting? No way, you would be missing the point. The point is, that advertising aggressively will inevitably lead to more links. This post is my way of trying to help you see the big picture.
Have you seen the ads for InstantCheckmate all over the net for the past 2 years or so? They are pretty brilliant media buyers. Now check Google for one of my dream keywords to rank for: background check. Just my reminder that SEO and paid marketing go hand in hand.