This is a strategy and conversion funnel post. In this post I want to talk about a campaign I saw from back in the day before I knew what internet marketing was. I think the conversion strategy this guy employed was genius. Was it a “new” strategy? Nope! Not at all, but I hope that reading the story makes it easy for you to grasp.
Archives for 2014
This is something that I do pretty frequently since it’s so easy. I won’t bore you with the intro, what you do is write review pages for the newest products/services out there that affiliates are pushing. If you’re familiar with CPA, you know first hand how often products drop-off and new ones pop up. A high converter will last 6 months-ish and then change their name or die. Since affiliates are pushing these high converting offers via paid traffic, LOTS of people are seeing their landing pages daily and debating whether they should sign up. Like most people, they immediately search for reviews. There is zero SEO competition for these keywords due to the simple fact that when a product is NEW it doesn’t have SEO competition yet. These keywords won’t show up in a keyword tool until it’s too late. As soon as 1 product drops off, affiliates update their landing pages with the “new one”. If you can spot and write review pages quick enough, you can get some super easy money rolling in.
Back in the day there was an offer called Swipe Auctions. I noticed the exact day they changed their name to Swipe Bids. Immediately I knew every paid traffic affiliate out there was gonna update their landing pages with the new name. I made a review page, spammed some links at it and made like $15,000 in 2-3 months from it. Was literally less than a day of work!
Sounds crazy, huh? I know what you’re probably thinking… Google has publicly stated that buying Adwords Ads has no effect on a website’s organic rankings.
But that’s not what I’m talking about here.
The simple reality is this: Buying lots of advertising not only helps generate direct sales, it also builds your brand at the exact same time. The more you advertise, the more well-known your company/product becomes. And the more well known you become, the more links you get.
Everybody in America has seen the commercials with the Fox that says “Show me the CARFAX!“. If you live outside of America, let me assure you that people literally will not buy a used car without seeing the Carfax report first.
With Carfax being the biggest player in the ‘vehicle history report’ business, is it any surprise that they rank on the first page for keywords such as ‘vin report’ and ‘vehicle history report’? Of course not, people link to Carfax all the time because their name is synonymous with the service they provide.
It’s true that this is really hard to pull off if you’re an affiliate with no business/company/product of your own. What are you gonna do, create TV ads with huge marketing budgets for an offer you are promoting? No way, you would be missing the point. The point is, that advertising aggressively will inevitably lead to more links. This post is my way of trying to help you see the big picture.
Have you seen the ads for InstantCheckmate all over the net for the past 2 years or so? They are pretty brilliant media buyers. Now check Google for one of my dream keywords to rank for: background check. Just my reminder that SEO and paid marketing go hand in hand.
Finding profitable campaigns is 100% about experimentation. If you test 10 campaigns, you may find a winner, but if you test 100 campaigns, your chances improve dramatically. It’s a numbers game. Your goal should be to test as many campaigns as you can afford.
Building landing page templates from scratch is one of those things that takes time. And anything that takes a lot of time hurts the numbers game you must play. So it’s nice to have a way of getting landing pages that requires no thought or effort whatsoever.
You know that section within your CPA network that you have grown to ignore? The advertiser-supplied creative tab, with all those crappy banners that don’t look like they possibly could convert? Pay close attention to the ’email’ creatives, those are usually pretty decent landing pages that are already pre-made for you.
Here’s an example of an advertiser-supplied email creative – just copy/paste it into your own page and in less than 5 minutes, you are ready to go! Don’t let the hassle of setting up landing pages hold you back from testing lots of campaigns. Once you find an offer with some life, then you can start testing all sorts of other landing pages, but to get started now, just use what the advertiser has supplied!
There ya go, a simple post that hopefully gets you to test more and find some winners for yourself.
As much as we all hate taxes, tax season in the USA is pretty nice for affiliates. Why you ask? Because at this time of year TWO extremely solid offers pop up: TurboTax and TaxAct (among others). These are not your average CPA offers – they’re actually good and they provide a real service that adults need.
Where do you find these offers? They will probably pop up on a few networks in the coming weeks, but I noticed that W4 has them already! I’ve written about W4 previously in my post about what I think are the best CPA networks, but the bottom line is that they really do have the best assortment of offers of any CPA network. I highly suggest joining if you haven’t. CJ.com also has them too, but their payment terms are pretty long.
Why Tax Offers are Good
Scale and how easy they are to convert! Every adult in the US needs to file by the April 15 deadline. Of course not all do, but the responsible portion of the USA does, which is a massive number of people. With a tax offer, you don’t have to ‘sell’ them all that much. It’s mandatory they file, so it’s pretty awesome for us 😀 Even the crappiest landing page ever will probably still convert.
When I think of the size of a market, I envision a line of 100 people and try to estimate the percentage of people that would say ‘yes’ when asked if they are interested in [niche]. Take eCigs for example. Not all people are smokers, probably only 10-20%. So in a line of 100 people, you’d get 10% or so of people that would like to try an eCig. 10% sounds small, but a market that big is absolutely HUGE. It’s common knowledge that cigarette companies make billions of dollars. But taxes? It’s gotta be a lot higher. It’s a HUGE HUGE market.
Another example of the ‘100 people in a line’ test is fitness. Most people would probably respond with a ‘yes’ when asked if they’re concerned with their health and would like to become more fit/attractive. This is why health/fitness/beauty is the single biggest market for affiliates to play in. You can run ads on a general news website (high volume websites) and still, a significant portion of the people are interested. Running an ad on a general news site for something super niche like Adobe After Effects tutorials? Probably way less than 1% of the population is into that, so it wouldn’t work. I find the ‘100 people in a line’ test pretty helpful for my own personal purposes.
As far as these tax offers go, I’d run these on Facebook, especially as the deadline approaches! And sign up to W4 if you haven’t, they are excellent!