Well, you’d be wrong!
It’s not a shit-ton of traffic, but keep in mind this is 1 exact match keyword in 1 country, and my daily budget is limiting the impressions quite a bit, probably 50% or more. Also, something you might want to know: Quality Score on Bing is almost completely worthless. Yes, you need to be relevant so their bot will accept the campaign, but the actual quality score is only an indicator of how well you are doing in comparison to your competitors CTR-wise. If you have a low QS, you simply need to work on your ad CTR. Pretty simple!
What about international traffic? I’ve noticed that Bing has traffic from the following countries:
- USA (most, by far)
- United Kingdom
- …and others that you’ll have to figure out for yourself