In my affiliate career, I can only count a couple campaigns that were “near perfect” out of the gate. I ALWAYS ALWAYS have to tweak things around before a campaign starts performing.
I usually have to split test a few different offers (even same offer, different network).
I usually have to re-write my landing page copy a few times.
I always have to test a bunch of ads when I’m buying traffic.
Ya know, it’s pretty disappointing when you put a ton of research into your campaigns and they don’t perform well initially. But that’s the thing… people just aren’t willing to tweak things around until they work. They scrap campaigns when they don’t immediately deliver a 100% ROI.
Here’s a quick example of how dramatic the difference can be. I had a site that was getting a lot of organic traffic, and was getting 1 or 2 conversions per month on my “first try”. I had to split test FOUR different offers before I found the right one, and I had to rewrite the opening paragraph on my lander a few times before the thing finally started converting. That dumbass site went from $100/month to $40 per day. A pretty substantial improvement indeed.
I wish campaigns would work on the first try, but they rarely do. It would definitely make our lives easier. But on the other hand, that’s where you have a huge competitive advantage. Most people simply are too lazy to split test their way to profitability. Like Diorex says, testing is for the rich!