CBEngine is an application for Clickbank affiliates and vendors. Using it helps you search for and select offers and in my opinion, is much nicer than the Clickbank site itself. It’s much faster and “snappier” when you are clicking through links. CBEngine also gives you some extra data about the offers you are thinking of promoting, including the average refund rate.
What’s the point of promoting an offer if it’s terrible and has a high refund rate? Refunds KILL your metrics, especially when buying traffic. There is nothing worse than thinking you are making some money on a campaign and then 60 days later a wave of refunds come through. You then look at your numbers and see that campaign was not profitable.
Here’s an image showing the vendor details page for a top selling Clickbank offer. 24% Refund rate….ouch!
Another really useful part of CBEngine is the “Best Gains” report. This report keeps track of the 50 newest Clickbank products that are doing the best and gaining momentum within the marketplace. I have seen a lot of new products in here that I never would have found by searching manually.
In addition to the “Beat Gains” report, CBEngine also has a report called the “CB Insider” which shows you the Top 3 Killer new products added this week and Top 20 underexposed & climbing. Super useful stuff!
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