Archive for the ‘Traffic’ category

Don’t think there’s any volume on Bing Ads?

November 3rd, 2013

Well, you’d be wrong!

It’s not a shit-ton of traffic, but keep in mind this is 1 exact match keyword in 1 country, and my daily budget is limiting the impressions quite a bit, probably 50% or more. Also, something you might want to know: Quality Score on Bing is almost completely worthless. Yes, you need to be relevant so their bot will accept the campaign, but the actual quality score is only an indicator of how well you are doing in comparison to your competitors CTR-wise. If you have a low QS, you simply need to work on your ad CTR. Pretty simple!

What about international traffic? I’ve noticed that Bing has traffic from the following countries:

  • USA (most, by far)
  • Canada
  • United Kingdom
  • Australia
  • …and others that you’ll have to figure out for yourself

A Keyword Goldmine

November 1st, 2012

I think keyword research is one of my strongest points as a PPC/SEO marketer, but at the end of the day everybody searches differently. It’s quite crazy how two different people will search for the same thing. Some people type full on sentences while others type just the most important keywords.

With that said, a solid way to get a feel for all the different styles that people search is to actually sit down and read peoples’ search histories. Whaaaat? You didn’t know that was possible? Well, it is.

» Read more: A Keyword Goldmine

Full List of Clickbank Approved Countries

September 16th, 2012

People focus way too much on US traffic. Any country NOT listed here is to be considered blacklisted for Clickbank. If the country is on this list, you can run traffic to Clickbank offers without a problem. I also included a list of the top 20 economies just below according to GDP. Keep in mind the European Union itself is made up of 27 countries, which combined is bigger than the US economy. Bold blue = European Union

» Read more: Full List of Clickbank Approved Countries

Great Stuff on the SiteScout blog

September 4th, 2012

If you’re into display advertising, check out the SiteScout blog – there is some great stuff posted there! http://blog.sitescout.com

SiteScout is a real time, self-serve advertising platform for buying banner ads from all the major ad exchanges (now including Google Doubleclick!). Basically, it’s thuper awesome.

Super awesome

Easily Fetch the Top Keywords in any Market with this…

August 21st, 2012

Konichiwa, bitches.

A few months ago I made myself 2 helper files which help me quickly locate the correct subcategories for both the Google Keyword Tool and the Google Insights for Search Tool … and I figured I’d let you guys use them.

In order to quickly grab a list of top keywords in any market/niche, you simply need to find the correct subcategory that represents the niche/market you wants keywords for, select it and search with a blank keyword. Doing this returns a nice list of top keywords without you having to do any mental thinking whatsoever.

Search using no keywords to get them ALL

The part that is an absolute bitch is finding the correct subcategory to begin with, without stumbling around within the tool itself, so I made 2 helper files to help you with this part…

  1. Category Map: Google Keyword Tool
  2. Category Map: Google Insights for Search
  3. ( both tools have different category structures unfortunately )

Using these helper files, you can use CTRL+F to search the page for keywords and hop from section to section easily. Once you find subcategory you are interested in, take a mental note and then go to the keyword tool and waste no time navigating to that subcategory. As soon as you get the category selected, you got niche specific keywords!

The Google Keyword Tool does allow you to search by keywords in the interface, which is awesome, but I made a category map for it anyways. It’s nice to be able to casually scroll around and look at the entire category structure without clicking anything.

This tool is best used with the information I posted here and the strategy explained here. Wappah!

Keyword Modifiers for ROI

June 14th, 2012

Here’s a list of keyword modifiers (ie trigger words) that I’ve been collecting for awhile that you can apply to your keyword-based campaigns (I’ve uploaded it in .txt format here). If you have any to add, please leave a comment!

Looking to Buy a Product

beginner
book
course
dvd
ebook
guide
handbook
kit
lessons
manual
need
product
professional
program
report
resource
strategy
training
trial
tutorials
walkthrough

Classic Buy Words

affordable
bargains
budget
buy
cheap
company
coupon
cost
deals
discount
join
order
packages
pay
purchase
price
register
sale
save
services
shop
sign up
specials
store
used

Comparison Words

___ vs ___ (product a vs product b)
alternative
best
better/better than
compare
complaints
favorite
genuine
popular
quality
rating
recommend(ed)
replacement
review(s)
scam
score
similar
top
which

Action oriented

boost
calculate
calculator
change
create
cure
decrease
delete
download
eliminate
find
fix
get
get rid
how to
improve
increase
learn
locate
lookup
lose
prevent
reduce
remedy
remove
repair
replace
stop
study
tool
treatment
where to

Urgency

quick
fast
next day
same day

Misc

custom
easy
free
list/list of
new

129 Big Money Niches and Markets

February 5th, 2012

Recently, Aaron Wall of SEOBook.com posted a list of 129 big money niches on his Google+ profile. The keywords were taken from a calculation of search volume x adwords cpc.

You can’t go wrong if you decide to build sites/campaigns in any of those markets.

Then once you have a market in mind, the next step is to put together a strong keyword list. Awhile ago, I wrote a post called Highest Volume Keywords by Category, which is about using Google Insights for Search to locate popular keywords by niche. When I wrote that, the Google keyword tool was not returning results when you searched in the same fashion (using no keyword), but today it is.

A pic of the Google Keyword Tool

Side note: On Thanksgiving, when asked was I was thankful for, I said the Google Keyword tool :D

Check out Aaron’s list here to find markets, then use the category selection on the keyword tool to find the top keywords in that market. Simple.

Adwords Bidding Strategy

January 5th, 2012

google adwordsStart off bidding high while you’re gathering data and just to get the ball rolling. Always pay closest attention to which adcopy converts best in your testing phase.

Then lower your CPC bid every other day or so until your position starts suffering. If you don’t lower your bids over time, which is most beginner PPC advertisers, then you’re overpaying for clicks plain and simple.

A hypothetical example

You start your campaign and you’re bidding $3/click, but your clicks are actually costing you $2.32. After a day or two, you lower your CPC bid to $2.30 (a couple ¢ under what you’re paying) and then wait for some more traffic to flow. Then check on it a day or two later. Now you may see that your clicks are actually costing you $1.83, so you then lower your CPC bid to $1.81.

When you keep repeating this process of lowering your bids over time, at some point you’ll reach the lower bid floor and your position will start suffering. Obviously you don’t want to trade cheap clicks for shitty position, so raise your bid a little bit until you find a happy balance between position and CPC price.

Update:

I decided to update this post real quick and try to explain the “reason why” a little bit more thoroughly. I always seem to hit the publish button a little too soon :)

CTR matters to Google because that is what makes them money. They want to put the ads that make the most money in the best positions, obviously. If your ad has the highest CTR, you’re able to pay a lower CPC than all your competitors if your CTR makes up for it. Consider this scenario…

You are paying $0.20/click and have a 8% CTR. With that math, we can deduce that Google will make $16 per 1,000 impressions of your ad (CPM).

1000 imp X 0.08 = 80 clicks
80 clicks X $0.20 = $16 CPM

Now let’s say your next best competitor is getting a 5% CTR and is paying $0.30/click

1000 imp X 0.05 = 50 clicks
50 clicks X $0.30 = $15 CPM

As you can see, Google would give your ad a better position even though competitor #2 is paying a higher CPC than you. Competitor #2 would have to raise their bid or increase their CTR to beat you.

The most IDEAL situation is when your best converting ad is also the one with the highest CTR, but that is usually not the case. Usually, your best performing ad is NOT the one with the highest CTR.

Traits of Common Traffic Sources

November 23rd, 2011

Every traffic source is different, but here are a couple traits I think apply to certain kinds of traffic based on my experiences.

Search PPC – Probably the most stable paid traffic source due to new eyeballs consistently seeing your ads every day. Kind of like advertising with a billboard above the freeway. My longest campaign has been running untouched for over 1 year. Biggest problem is dealing with other PPC advertisers constantly coming in and bidding on your keywords.

Organic SEO – If you are ranking for 1 keyword, then it’s not very stable because it’s so easy to knock you out. But if you are ranking for thousands of keywords across hundreds of pages, then it is pretty stable in my experience. Organic sites are my favorite because they don’t require the day-to-day monitoring that paid traffic campaigns require.

PPV – The longest PPV campaign I had ran for about 4 or 5 months, but I have heard from friends that they have some campaigns that have lasted over a year. Overall PPV campaigns have to be the easiest to run.

Social – Facebook Ads probably has the highest rate of banner blindness. Instead of new eyeballs seeing your ads, the same demographic is seeing them over and over. You need to tweak your ads to keep them fresh if advertising to the same demographic. With that said, you can drive a shitload of volume with Facebook. You can easily do 10,000+ clicks/day if you have enough campaigns.

Media Buys – Unfortunately I do not have much personal experience with media buys (I’ve only done small direct-to-site buys) so I can’t comment just yet. Once I gain more experience I’ll write about it. But I’m guessing if the site gets most of its traffic from organic SEO, then it too would be pretty stable due to new eyeballs seeing your ads everyday. A forum on the other hand likely has the same group of users sucking up most of the impressions.

What has been your experiences? Leave a comment!

An Untapped Traffic Source

October 18th, 2011

I’m probably going to regret posting this but I’m feeling like I should do a good deed for the day :D

The untapped traffic source = press releases

Here are some advantages to promoting with Press Releases…

  • tons of traffic when done right
  • you can get super valuable links for SEO which boost your sites in the serps
  • did i mention huge volumes of traffic when you get it right?

The only thing about submitting press releases that you need to know is…

  • It has to be newsworthy so it actually gets picked up in the first place.

That’s it. You can monetize the traffic if you get it.

Not newsworthy = not picked up = no traffic = no links = no sales.

All you need to do is think in a problem/solution format. You submit press releases about new and current problems in the world and offer solutions to those problems.

Bonus points if you can figure out an angle or niche where you can duplicate it consistently.

What is newsworthy anyway? Well, when stuff is new or things happen it can be newsworthy if given a compelling title. Just start paying attention to the news and try to pair up the news you hear with an affiliate offer. Maybe a creative idea will jump out at you.

What just happened in the news that you can create a news piece around? What’s the problem that is caused? What’s the solution to fix or alleviate the problem?

Some Ideas

Currently, since the US economy is in shambles, you could probably do well by staying up with political and/or financial news and writing press releases related to the financial crisis or whatever. Then funnel that traffic to debt offers.

Violent crimes happen frequently, right? Things like rapes/burglery/assaults. Those stories always get picked up in the news right? Maybe you could write news pieces about big crimes and funnel all that traffic that is generated to a home security offer?

Being able to use the exact same strategy and just duplicate it over and over is how you scale.

Another example since I’m feeling nice.

Let’s say you’re an antivirus/registry cleaner affiliate and you notice new viruses are being distributed every week. You could send out a press release every single week with a news piece on the “new” virus (problem), then you offer the solution (affiliate offer).

Once you are able to see the angles and figure out how to create newsworthy pieces, you can use the media and the news sites as your own personal traffic source. Plus you can a metric shit ton of links for SEO purposes. Basically, you become a reporter who soft pitches at the end of her news reports ;)