Archive for the ‘Tracking’ category

Improve Your Landing Pages with KISSInsights

September 17th, 2011

UPDATE: Total FAIL on my part. The service I am referring to in this post is actually KISSinsights, not Kissmetrics like I originally posted.

Just the other day I was browsing when I saw an ad for a service that I may be interested in. I clicked on the pricing options page to get a feel for how much this thing was going to cost.

But the price wasn’t there.

What was there, on the bottom of the page, was a KISSMetrics KissInsights box asking me “what other information would you like to see on this page?”

Kiss Insights

Completely out of the way. Not in the way at all. Seeing this, I answered by saying “unclear pricing”. It didn’t send me to a thank you page or anything, so it wouldn’t distract from conversions.

I have no doubts that if you put this KissInsights box on the bottom of your landing pages that droves of people will fill them out.

Just like I did.

And you can use that info to create way better landing pages.

Surveying your visitors is nothing new. But KissInsights is probably the cleanest (and easiest) way to implement it.

It’s pretty cheap too. The $29/month plan should do the trick for most people. And there is a 30-day free trial which doesn’t require your credit card to sign up. Check it out.

How To Split Test Landing Pages with Prosper202

July 10th, 2011

Setting up split tests is really easy once you know how. I remember struggling myself to understand how it all works, so today I’m going to show you exactly how to set up split tests using Prosper202 and the split testing script they provide. I like this script because it’s simple and does exactly what I need for 99% of projects.

Step #1: Understanding Which Files Are Involved

There are 4 files you need:

  1. index.php – this is the file we will drop our split testing script in soon.
  2. lp1.php – stands for landingpage1. It’s our first landing page we want to test out.
  3. lp2.php – stands for landingpage2. It’s our second landing page we want to test out.
  4. count.txt – the split testing script within index.php relies on this file. The permissions of count.txt need to be set to 777, which you can do in your FTP program.

Let’s pretend we are working in a folder located at domain.com/split-test. Here is a visual of what your folder looks like now:

Necessary Files

Step #2: The Code for index.php

Here is the code you need to put in index.php:

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<?php
 
//Tracking202 Landing Page Rotation Script
//landing pages filenames, theses will be rotated between eachother
//theses landing pages must be in the same DIRECTORY as this file
//you can add as many landing pages here as you like
 
$landingpage[1] = 'lp1.php';
$landingpage[2] = 'lp2.php';
 
//this is the text file, which will be stored in the same directory as this file, 
//count.txt needs to be CHMOD to 777, full privlledges, to read and write to it.
 
$myFile = "count.txt";
 
//open the txt file
$fh = @fopen($myFile, 'r');
$lpNumber = @fread($fh, 5);
@fclose($fh);
 
//see which landing page is next in line to be shown.
if ($lpNumber >= count($landingpage)) {
    $lpNumber = 1;
} else {
    $lpNumber = $lpNumber + 1;
}
 
//write to the txt file.
$fh = fopen($myFile, 'w') or die("can't open file");
$stringData = $lpNumber . "\n";
fwrite($fh, $stringData);
fclose($fh);
 
//include the landing page
include_once($landingpage[$lpNumber]); 
 
//terminate script
die();
 
?>

Here’s the script in .txt format

Now, whenever you go to domain.com/split-test/index.php you’ll see the 1st landing page. When you refresh, you’ll see the 2nd landing page. When you refresh again, you’ll see the 1st landing page.

All the script does is grabs the landing pages you set (lp1.php & lp2.php) and loads it. You are actually viewing lp1.php and lp2.php AT domain.com/split-test/index.php

Check out my example here to see what I mean.

Step #3: Set Up Landing Pages in Prosper202

Now you need to setup lp1.php and lp2.php in Prosper202. There is nothing special about this part – you do it like normal. If you have poked around in Prosper202 before, chances are you already know how to do this.

For those who don’t, you need to setup landing pages for these files:

  1. index.php – set up a landing page for index.php so you can select it in #7 Get Links. You don’t need to place any javascript or PHP code, but you do need to set it up in Setup–>#4 Landing Pages
  2. lp1.php – set up your landing page and place the javascript/php affiliate link code.
  3. lp2.php – again, set up your landing page and place the javascript/php affiliate link code.

Now, you can go to #7 Get Links and select your index.php rotator page. This is the link you submit to your traffic source. When people click your ad, some will see your first lander and others will see your second lander.

Step #4: Looking at the Data in Prosper202

Login to Prosper202 and go to Analyze–>Landing Pages

(click to enlarge)

Prosper202 Landing Page Split Test

I like to name my landing pages in Prosper202 the actual location of their file. That way, you can see which landing page is doing best and simply delete the others from index.php

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$landingpage[1] = 'lp1.php';
$landingpage[2] = 'lp2.php'; //delete this line if this landing page doesn't perform!

Manually Figure Out Which States are Converting w/ Prosper202

February 26th, 2011

Affiliate Optimization: Which States Convert?

As you probably know, many traffic sources are ALL about the CTR of your ads. The higher the CTR on your ads, the lower price you pay for a click, and the easier it is for you to make money.

After you’ve been testing your new campaign, you should look and see which which states are most profitable for you, and which ones are the losers.

This is HUGE if you are advertising on Facebook Ads since they are all about the CTR. Wouldn’t it be nice to cut out high impression, low conversion states?

» Read more: Manually Figure Out Which States are Converting w/ Prosper202

How Prosper202 Works (so you understand)

November 20th, 2010

If you’re new to Prosper202, it can be a bit confusing if you have no idea what’s going on. This post will fix that. After reading tons of Prosper202 related questions from newbie affiliates, it seems like most get hung up on the whole sub-id part. This is important because these sub-ids are what makes Prosper “work”.
» Read more: How Prosper202 Works (so you understand)