Ask anyone what they think about the ads they see on the internet and the majority will say… SPAM! And frankly, it’s not hard to see why…
$90 dollar per hour at-home job? YEA FUCKING RIGHT. Only a small percentage of people would believe that shit (ie extremely desperate suckers). That ad very well may get a high CTR… but a high CTR is completely pointless if you are getting a shitty conversion rate!
Here’s another I just saw on Reddit.
/facepalm.
It’s been said that there are 3 reasons why people don’t buy.
- Don’t want what you’re selling
- Can’t afford it
- DON’T BELIEVE AND/OR TRUST YOU
People will take action if they believe it can be done.
One way to make your stuff more believable is to show the flaws in the product. If we’re talking about those survey offers from the first example, tell them upfront that the most frustrating aspect of taking surveys is that they won’t be eligible to take every survey they come across.
That little bit of honesty right there goes a long way in building trust. Furthermore, it sets up expectations for the offer so people don’t refund it right away.
You don’t need to make your offer seem like the best thing since sliced bread because that comes off as desperate (<-- make sure to read that some time).
Gary Halbert talks about believability in a few of his newsletters. Use this link to find them via Google:
http://www.google.com/search?q=site:thegaryhalbertletter.com+believability
The other issue is Trust. Once people believe you (or WANT to believe you) you need them to trust you. By far the easiest “thing” to do is to add contact info on your landers. As Gary Halbert says… “people want to know they can reach out and get ya!”.
Moving on… I wanted to do a quick poll of all my readers so I can understand you guys better. 2012 is now here and I want to write stuff that is actually relevant for you.
Firstly, do you do SEO, paid traffic, or both?
[polldaddy poll=4888799]
[polldaddy poll=5524067]
If there is anything you want to me to write about, leave a comment. If you want a certain kind of landing page template, let me know and I’ll add it to the landing page templates page.
