A while ago, I posted a case study of my PPV campaign and got great feedback from you guys. So, as many of you requested, I re-published the case study. Hopefully it’ll help with your own campaigns.
If you are struggling getting profitable on your PPC traffic source, try a smaller network like 7Search. For me it has been the easiest place to turn a profit.
Take a look at this direct linking campaign I started around Jan 1, 2011:
I literally spent 30 minutes setting it up and the great thing about this campaign is that there is literally zero maintenance – you know, the kind of campaign we all dream about? It certainly isn’t huge, but 5-10 campaigns like this and you are making some pretty good money.
Since 7Search is so cheap (starts at $0.05/click for good placement) its easy to test lots of offers. Just make sure you track your keywords by using
t202kw=###KEYWORD###. Another cool part is that your ads go live instantly with no approvals, but don’t do anything shady or you are just shooting yourself in the foot.
One weird part about 7Search is that you can’t really rotate ads. You can add your keyword into the adtext to differentiate it from all the others in that campaign, but it doesn’t rotate different ad copies.
Have you heard “7Search sucks, it doesn’t convert” from some dumbass on a forum somewhere? This is exactly why you should never listen to what anybody says when it comes to marketing. Try things out for yourself. Experiment. What have you really got to lose besides a few bucks? And on the flip-side what have you got to gain?
Go sign up with an advertiser account (aff link) now and throw up campaigns until something works. Build 50 campaigns if you have to. There is seriously no other self-serve PPC network that is so easy to get running on. Good luck!
Hey! I want to share a campaign with you that I ran for just a few days before getting a retro-disapproval notice by LeadImpact.com. Why did they disapprove it after it was running for a few days with no problems? Well, I’m pretty sure they stole it for themselves because I saw them running the offer after they disapproved it Since I have other campaigns I’m focusing on, and this was just a quick test that happened to work out, I thought it would make for a nice case study. OK, let’s get started…
Offer: Music Oasis ($1.90 Lead)
PPV Network: Lead Impact
Method: Landing Page
Date: 12/3/2010 – 12/10/2010
I’m sure many of you are familiar with Limewire.com – it’s the P2P file sharing service that has been around for years. Well, Limewire was recently shut down and when you visit their site you get a message saying it’s under court order and no longer available blah blah blah.
After noticing this, I remembered seeing the Music Oasis offer in Neverblue which is also a music download type thing. So I built and threw up a campaign real quick. All I’m doing is offering an alternative to Limewire. I built a landing page to resemble the official Limewire site in about 15 minutes and bid on these targets: Limewire.com – Limewire – lime wire. Nobody was bidding on those URL’s and keywords so I set my bids and launched the campaign.
I was paying $0.02¢ per pop. At $0.02¢ per pop, every 1,000 pops cost me $20 (CPM). Here are the stats for the 2 landing pages I split tested.
As you can see on the better performing landing page, I was getting a 34% CTR! Since I’m paying $0.02¢ per pop and 1/3 are clicking through to the offer, it effectively cost me $0.06¢ to drive a presold click. My EPC on that was $0.13¢
I believe the main reason this campaign worked (and why the CTR on my landing page is so badass!) is because Limewire was shut down and people actually needed an alternative.
You can scale on traffic sources. Or you can multiply the idea by creating those sorts of landing pages over all teh competitors of Limewire. I suspect that Limewire would have had the highest ROI though because people needed an alternative right then.
The concept of offering alternatives is pretty fundamental to PPV in general if you ask me. Choose an offer an pop over all the competing sites. If your landing page is effective then you’ve probably got yourself a profitable campaign after a little split testing. If you enjoyed this case study, hook a brotha up by liking TPC on Facebook.