If you are struggling getting profitable on your PPC traffic source, try a smaller network like 7Search. For me it has been the easiest place to turn a profit.
Take a look at this direct linking campaign I started around Jan 1, 2011:
Cost: $199.49
Revenue: $1220
Profit: $1020.51
I literally spent 30 minutes setting it up and the great thing about this campaign is that there is literally zero maintenance – you know, the kind of campaign we all dream about? It certainly isn’t huge, but 5-10 campaigns like this and you are making some pretty good money.
Since 7Search is so cheap (starts at $0.05/click for good placement) its easy to test lots of offers. Just make sure you track your keywords by using t202kw=###KEYWORD###. Another cool part is that your ads go live instantly with no approvals, but don’t do anything shady or you are just shooting yourself in the foot.
One weird part about 7Search is that you can’t really rotate ads. You can add your keyword into the adtext to differentiate it from all the others in that campaign, but it doesn’t rotate different ad copies.
Have you heard “7Search sucks, it doesn’t convert” from some dumbass on a forum somewhere? This is exactly why you should never listen to what anybody says when it comes to marketing. Try things out for yourself. Experiment. What have you really got to lose besides a few bucks? And on the flip-side what have you got to gain?
Go sign up with an advertiser account (aff link) now and throw up campaigns until something works. Build 50 campaigns if you have to. There is seriously no other self-serve PPC network that is so easy to get running on. Good luck!
Since I have other campaigns I’m focusing on, and this was just a quick test that happened to work out, I thought it would make for a nice case study. OK, let’s get started…
