I guess you cant really say one is better than the other, but HTWAGA and TAM are definitely on my list of best copywriting books. It starts with 100 Good Headlines where there is a paragraph or two about why the headline is so good which I found fascinating to read and soak in. Then the very next chapter hand-holds you on what to do next in your copy, which is “Show people an advantage” otherwise known as “What’s in it for me?” These two steps are all you need for a sale. Pick it up, it’s totally worth it.
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