This is a campaign that I’m not going to pursue because I’m trying to focus on my main projects at the moment. The idea occurred to me when I was actually using the product. The offer is called Lumosity, which is a website that allows you to play brain games that improve your memory and focus.
When I was using it, I couldn’t believe how much it woke me up! A few minutes of doing the brain exercises seriously works better than coffee does. The next time you wake up in the morning and you’re slogging, play a few of the games and see how awake you feel afterwards. The games really turn your brain on.
After realizing this, I thought to myself “Hey, this is a great solution to a problem.” The problem, of course, is feeling mentally tired. There is a huge market for this because we all know how well those “5 hour energy” and other energy drinks sell 😀
So that’s the campaign. Your audience is people who feel tired all the time, and you pitch them Lumosity. You frame it as a solution to feeling tired.
No doubt you will have to split test a number of ads and landing pages, but I’m confident this campaign could work great once dialed in. The offer can be found on CJ.com ($12/trial) and at W4 ($1.25 per free registration).
If you aren’t signed up to W4 yet, you definitely should by signing up here. Tons of CPA networks these days just broker all their offers from other networks. W4 on the other hand has a ton of quality offers that you can’t find on other networks. They also credit you with leads that were undertracked at the end of the month which helps the bottom-line of your campaigns.
Hopefully one of you can blast this one out of the park.
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