Recently, I watched an episode of True Life on MTV titled “I’m a Compulsive Shopper” which profiles 2 young girls who both whip out their credit cards pretty much on demand, and are in credit card debt because of it.
As a marketer, it’s interesting to see how people justify spending themselves into huge debt. I mean, how could you not smile to yourself upon hearing a compulsive shoppers’ rationalization for buying yet another pair of expensive designer jeans…
“…but, but, it has a 5 year guarantee!”
Ha ha! 😀 Just that right there
tells shows me just how effective guarantees really are at clinching the sale. If you’ve got a few minutes I’ve embedded the episode below. You may pick up a few new insights that you have considered before. I know I sure have.
Also, they say you gotta get to know your target market, so if you work in the health/weight loss market it may be worth looking at the “True Life…I’m Obese” episode. You can see a full list of episodes here.